Valerie Mayén is the owner and founder of YellowcakeShop Clothing (YC), the signature line of sustainable women’s clothing and accessories. Valerie will discuss how a childhood passion for recreating her clothing led to and success in designing and producing a curated offering of essential and versatile clothing and accessories for the everyday professional woman, including two appearances on Project Runway. Valerie will also share how you can benefit from what she has learned, including her 5 keys for growing a fashion design business and her insights on what consumers may want in a changing world. Her workshop will include designing for your target market, how to be eco friendly in an industry that isn’t, sourcing, finding good employees, retail vs wholesale and how to decide whether or not to participate in fashion week. Valerie will end with a QuickTip demo.
Each participant will get a better understanding of the different facets of their business that need improvement, removal, or new action and the tangible steps required to make quantifiable progress. Workshop participants will also learn ways they can use their strengths to shift their business to meet the needs of an everchanging world as we all adapt to the new normals of this pandemic. This workshop is applicable to many creative and non-creative businesses - not just those in sustainable fashion.
Dates: Aug 5th, 2020 @ 7:30pm ET
Prerequisites: Anyone that has customers or clients.